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Meet the Founders

Making every woman look and feel her best is simply “another day in paradise” for Eddie Rubinov. His relaxed, unconventional, and unpretentious approach has made him the go-to guy for natural blondes and no-maintenance hair color.
Growing up in Russia, Eddie had the opportunity to be surrounded by beautiful and inspiring things his entire childhood. Hair has been the canvas to his artistic expression and creative outlet. His training has come from some of the most respected names in the industry; Kyle White, Frank Friscioni, and Scott Peper.
Today, he is the salon’s premier colorist and has been wowing clients with his skills for 15 years. As a colorist, he focuses on maintaining the integrity of each client’s hair and jumps at any opportunity to create a signature blonde, a vibrant redhead or a rich chocolate brunette. Eddie is simply doing great hair for great clients and loving every minute of it.

Meet the Team

Meet the Founders

From the young age of sixteen, Russian born, Arthur Shamalov, knew hairstyling was in his blood. By the age of 22, Arthur became the youngest stylist at the iconic Oscar Blandi Salon. His unique approach, vision, and finesse has allowed him to work with many A-list celebrities and socialites. After many years of honing his craft, the time has come for him to venture out on his own.

Meet the Team